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A WhatsApp assistant for your business: what it should and should not do

A good assistant answers routine questions at any hour. A bad one traps customers. The difference is in the planning.

November 20264 min read

Many small businesses answer the same questions again and again: opening hours, location, prices. An assistant can take those off your hands.

Start with your top ten questions

Look through your recent messages. Write one clear, correct answer for each of the most common questions.

Always offer a person

When a customer is upset, or the question is unusual, hand over quickly. Being stuck with a bot loses customers.

Tell people it is an assistant

Be open about it, and keep your answers up to date. Wrong opening hours are worse than none.

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